We are optimistic and outspoken about the future.
With PVH we created "Tommy Parallel" to introduce Tommy Hilfiger fans to the world of virtual clothing.
With Rabobank we accelerated sustainable food production by reducing carbon emissions.
With Amnesty International we developed "Evening for Justice" to make charitable donations more rewarding for millennials.
The world is ever changing, with massive transitions around technology, the environment and culture disrupting everything around us.
Technology
For example Web 2.0 to 3.0
Culture
For example intergenerational behaviour change
Environment
For example navigating net zero targets
Our mission
Create new business models around the big transitions disrupting the world.
oneUp believes that every great period of change presents significant opportunities for those who have the vision to see it and the boldness to act.
Corporates have great power and resources to be the drivers of positive change. But it’s challenging to translate emerging trends into new value.
oneUp helps corporates become the amplifiers of positive change by creating new business models around these transitions.
