We are catalysts for continuous reinvention.

We exist to help companies thrive in the age of democratized value creation, by enabling them to create new value at speed and achieve a state of continuous reinvention. 

In a world where competitive advantages are increasingly vulnerable and technology makes value creation accessible to all, companies must continuously reinvent themselves to survive. They can no longer rely on static business models or slow innovation and transformation cycles. 

The winners will be companies who embed experimentation as a core capability, see their assets as building blocks and for new value creation and build innovation functions capable of value creation at speed. oneUp’s purpose is to be the catalyst that helps companies achieve this. 

Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
People walking in the office
People walking in the office
People walking in the office
People walking in the office
People walking in the office
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Male employees working on their laptops while listening to music
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Female employee working on her laptop
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
Looking at a colleague work through the window
People walking in the office
People walking in the office
People walking in the office
People walking in the office
People walking in the office
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Man working on his laptop in a booth
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Two colleagues sitting in a spacious room on a meeting
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Employee smiling during a conversation with a colleague
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Two colleagues working and discussing a topic presented on the laptop
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
Female employee working while sitting in the livingroom space in the office
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working
two colleagues sitting on the sofa and working

With PVH we created "Tommy Parallel" to introduce Tommy Hilfiger fans to the world of virtual clothing.

With Rabobank we accelerated sustainable food production by reducing carbon emissions. 

With Amnesty International we developed "Evening for Justice" to make charitable donations more rewarding for millennials. 

Our team

Vincenzo Rekveld
Venture Builder
Validation with a patient mindset.
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Vincenzo Rekveld
Stephan van Meir
Senior Venture Builder
Building a regenerative food system.
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Stephan van Meir
Sepp Eeman
Lead Venture Builder
Analytical and goal-orientated joke-teller.
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Sepp Eeman
Sarah de Kock
Head of People and Culture
Building a thriving oneUp culture.
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Sarah de Kock
Puck Veelenturf
Venture Builder
Empower analytical thinking with creativity.
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Puck Veelenturf
Pira Seligman
Growth Hacker
Driving growth through data analysis
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Pira Seligman
Martine de Haan
Venture Builder
Designing impactful services and products.
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Martine de Haan
Mark Dijksman
CEO/Founder
Inspiring leaders with new trends.
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Mark Dijksman
Louis Repain
Lead Business Designer
Spotting business opportunities everywhere.
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Louis Repain
Joran Heeman
Venture Builder
Turning complex topics into Aha-moments.
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Joran Heeman
Jesal Shah
Venture Builder
Untangling knots of complex systems.
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Jesal Shah
Jasper Sturtewagen
Principal Business Designer
Discovering where to play.
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Jasper Sturtewagen
Ezgi Karabat
Venture Builder
Turns ideas into actions and viable solutions.
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Ezgi Karabat
David Milner
Director of Business Design
Navigating complexity with a smile.
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David Milner
Dafne Sartorio
Director of Venture Builder
Moving from idea to results.
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Dafne Sartorio
Chiara Schlösser
Venture Builder
Building sustainable and impactful solutions
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Chiara Schlösser
Caty Gaitan
People & Culture Specialist
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Caty Gaitan
Camilla Penrice
Lead Business Designer
Super power bio
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Camilla Penrice
Vincenzo Rekveld
Venture Builder
Validation with a patient mindset.
Unlock super power
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Vincenzo Rekveld
Stephan van Meir
Senior Venture Builder
Building a regenerative food system.
Unlock super power
Hide super power
Stephan van Meir
Sepp Eeman
Lead Venture Builder
Analytical and goal-orientated joke-teller.
Unlock super power
Hide super power
Sepp Eeman
Sarah de Kock
Head of People and Culture
Building a thriving oneUp culture.
Unlock super power
Hide super power
Sarah de Kock
Puck Veelenturf
Venture Builder
Empower analytical thinking with creativity.
Unlock super power
Hide super power
Puck Veelenturf
Pira Seligman
Growth Hacker
Driving growth through data analysis
Unlock super power
Hide super power
Pira Seligman
Martine de Haan
Venture Builder
Designing impactful services and products.
Unlock super power
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Martine de Haan
Mark Dijksman
CEO/Founder
Inspiring leaders with new trends.
Unlock super power
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Mark Dijksman
Louis Repain
Lead Business Designer
Spotting business opportunities everywhere.
Unlock super power
Hide super power
Louis Repain
Joran Heeman
Venture Builder
Turning complex topics into Aha-moments.
Unlock super power
Hide super power
Joran Heeman
Jesal Shah
Venture Builder
Untangling knots of complex systems.
Unlock super power
Hide super power
Jesal Shah
Jasper Sturtewagen
Principal Business Designer
Discovering where to play.
Unlock super power
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Jasper Sturtewagen
Ezgi Karabat
Venture Builder
Turns ideas into actions and viable solutions.
Unlock super power
Hide super power
Ezgi Karabat
David Milner
Director of Business Design
Navigating complexity with a smile.
Unlock super power
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David Milner
Dafne Sartorio
Director of Venture Builder
Moving from idea to results.
Unlock super power
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Dafne Sartorio
Chiara Schlösser
Venture Builder
Building sustainable and impactful solutions
Unlock super power
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Chiara Schlösser
Caty Gaitan
People & Culture Specialist
Unlock super power
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Caty Gaitan
Camilla Penrice
Lead Business Designer
Super power bio
Unlock super power
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Camilla Penrice
Camilla Penrice
Lead Business Designer
Super power bio
Unlock super power
Hide super power
Camilla Penrice
Caty Gaitan
People & Culture Specialist
Unlock super power
Hide super power
Caty Gaitan
Chiara Schlösser
Venture Builder
Building sustainable and impactful solutions
Unlock super power
Hide super power
Chiara Schlösser
Dafne Sartorio
Director of Venture Builder
Moving from idea to results.
Unlock super power
Hide super power
Dafne Sartorio
David Milner
Director of Business Design
Navigating complexity with a smile.
Unlock super power
Hide super power
David Milner
Ezgi Karabat
Venture Builder
Turns ideas into actions and viable solutions.
Unlock super power
Hide super power
Ezgi Karabat
Jasper Sturtewagen
Principal Business Designer
Discovering where to play.
Unlock super power
Hide super power
Jasper Sturtewagen
Jesal Shah
Venture Builder
Untangling knots of complex systems.
Unlock super power
Hide super power
Jesal Shah
Joran Heeman
Venture Builder
Turning complex topics into Aha-moments.
Unlock super power
Hide super power
Joran Heeman
Louis Repain
Lead Business Designer
Spotting business opportunities everywhere.
Unlock super power
Hide super power
Louis Repain
Mark Dijksman
CEO/Founder
Inspiring leaders with new trends.
Unlock super power
Hide super power
Mark Dijksman
Martine de Haan
Venture Builder
Designing impactful services and products.
Unlock super power
Hide super power
Martine de Haan
Pira Seligman
Growth Hacker
Driving growth through data analysis
Unlock super power
Hide super power
Pira Seligman
Puck Veelenturf
Venture Builder
Empower analytical thinking with creativity.
Unlock super power
Hide super power
Puck Veelenturf
Sarah de Kock
Head of People and Culture
Building a thriving oneUp culture.
Unlock super power
Hide super power
Sarah de Kock
Sepp Eeman
Lead Venture Builder
Analytical and goal-orientated joke-teller.
Unlock super power
Hide super power
Sepp Eeman
Stephan van Meir
Senior Venture Builder
Building a regenerative food system.
Unlock super power
Hide super power
Stephan van Meir
Vincenzo Rekveld
Venture Builder
Validation with a patient mindset.
Unlock super power
Hide super power
Vincenzo Rekveld
Camilla Penrice
Lead Business Designer
Super power bio
Unlock super power
Hide super power
Camilla Penrice
Caty Gaitan
People & Culture Specialist
Unlock super power
Hide super power
Caty Gaitan
Chiara Schlösser
Venture Builder
Building sustainable and impactful solutions
Unlock super power
Hide super power
Chiara Schlösser
Dafne Sartorio
Director of Venture Builder
Moving from idea to results.
Unlock super power
Hide super power
Dafne Sartorio
David Milner
Director of Business Design
Navigating complexity with a smile.
Unlock super power
Hide super power
David Milner
Ezgi Karabat
Venture Builder
Turns ideas into actions and viable solutions.
Unlock super power
Hide super power
Ezgi Karabat
Jasper Sturtewagen
Principal Business Designer
Discovering where to play.
Unlock super power
Hide super power
Jasper Sturtewagen
Jesal Shah
Venture Builder
Untangling knots of complex systems.
Unlock super power
Hide super power
Jesal Shah
Joran Heeman
Venture Builder
Turning complex topics into Aha-moments.
Unlock super power
Hide super power
Joran Heeman
Louis Repain
Lead Business Designer
Spotting business opportunities everywhere.
Unlock super power
Hide super power
Louis Repain
Mark Dijksman
CEO/Founder
Inspiring leaders with new trends.
Unlock super power
Hide super power
Mark Dijksman
Martine de Haan
Venture Builder
Designing impactful services and products.
Unlock super power
Hide super power
Martine de Haan
Pira Seligman
Growth Hacker
Driving growth through data analysis
Unlock super power
Hide super power
Pira Seligman
Puck Veelenturf
Venture Builder
Empower analytical thinking with creativity.
Unlock super power
Hide super power
Puck Veelenturf
Sarah de Kock
Head of People and Culture
Building a thriving oneUp culture.
Unlock super power
Hide super power
Sarah de Kock
Sepp Eeman
Lead Venture Builder
Analytical and goal-orientated joke-teller.
Unlock super power
Hide super power
Sepp Eeman
Stephan van Meir
Senior Venture Builder
Building a regenerative food system.
Unlock super power
Hide super power
Stephan van Meir
Vincenzo Rekveld
Venture Builder
Validation with a patient mindset.
Unlock super power
Hide super power
Vincenzo Rekveld
Camilla Penrice
Lead Business Designer
Super power bio
Camilla Penrice
Caty Gaitan
People & Culture Specialist
Caty Gaitan
Chiara Schlösser
Venture Builder
Building sustainable and impactful solutions
Chiara Schlösser
Dafne Sartorio
Director of Venture Builder
Moving from idea to results.
Dafne Sartorio
David Milner
Director of Business Design
Navigating complexity with a smile.
David Milner
Ezgi Karabat
Venture Builder
Turns ideas into actions and viable solutions.
Ezgi Karabat
Jasper Sturtewagen
Principal Business Designer
Discovering where to play.
Jasper Sturtewagen
Jesal Shah
Venture Builder
Untangling knots of complex systems.
Jesal Shah
Joran Heeman
Venture Builder
Turning complex topics into Aha-moments.
Joran Heeman
Louis Repain
Lead Business Designer
Spotting business opportunities everywhere.
Louis Repain
Mark Dijksman
CEO/Founder
Inspiring leaders with new trends.
Mark Dijksman
Martine de Haan
Venture Builder
Designing impactful services and products.
Martine de Haan
Pira Seligman
Growth Hacker
Driving growth through data analysis
Pira Seligman
Puck Veelenturf
Venture Builder
Empower analytical thinking with creativity.
Puck Veelenturf
Sarah de Kock
Head of People and Culture
Building a thriving oneUp culture.
Sarah de Kock
Sepp Eeman
Lead Venture Builder
Analytical and goal-orientated joke-teller.
Sepp Eeman
Stephan van Meir
Senior Venture Builder
Building a regenerative food system.
Stephan van Meir
Vincenzo Rekveld
Venture Builder
Validation with a patient mindset.
Vincenzo Rekveld