Technology
Ecommmerce integration personalized styling
Optimizing E-commerce Conversion with a Personalized AI Styling Engine
The challenge
A major global fashion brand sought to apply the AI intellectual property (IP) developed in its innovation arm to its core e-commerce platform. The goal was to prove that this versatile IP could significantly elevate the customer experience and drive tangible commercial uplifts by providing highly personalized outfit recommendations during the online shopping journey.
The services
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Our approach
The goal was to demonstrate the value of the intellectual property (IP) developed within the innovation project by transferring it to the client's core business. We designed a rigorous test to compare the AI engine's performance against existing industry solutions.
1. Developed and tested a proprietary AI Styling Engine, the core technology behind the successful D2C application, focusing on seamless integration into the core e-commerce infrastructure.
2. Conducted a rigorous A/B test on the client's live website, pitting our AI recommendations against an existing, mature professional styling solution (the control group) to ensure results were statistically significant and valuable.
3. Measured key performance indicators (KPIs) including Average Order Value (AOV), Conversion Rate (CR), and Revenue per Session over a 4-week period to quantify the performance uplift.
The outcome
The integration demonstrated superior performance and a clear commercial advantage. The AI Styling Engine generated €142K in incremental revenueabove the established control group in just four weeks. The key results included a substantial +14.44% revenue per session uplift and a +12.36% conversion rate uplift. This outcome is a strong example of how IP developed in innovation projects can have multiple applications, strengthening the core business and acting as a key differentiator in leveraging existing technological assets.
Learn more! Interested in how your innovation IP can be a strategic differentiator for your core business? We can help you identify and scale internal technological assets for maximum commercial and brand impact.
