Technology
AI powered self repair
Driving Circularity with AI-Powered Self-Repair Guidance
The challenge
A major home appliance manufacturer faced high annual costs from avoidable in-warranty repairs (estimated at €2.5M). Simultaneously, new EU regulations mandated the provision of affordable repairs, spare parts, and repair information for up to ten years. This created a necessity to drive customer self-repair while opening a substantial new commercial opportunity.
The services
No items found.
Our approach
Our approach focused on shifting consumer behavior toward self-repair by removing the key barriers identified through extensive consumer interviews and surveys. We designed an MVP plan for a compliance-focused, scalable, and commercially viable digital tool.
1. Identified the core consumer barriers to self-repair: the majority of consumers are eager to perform self-repair but face challenges with diagnostics, spare parts, and fear of making the issue worse.
2. Validated user demand for an AI solution: the majority of consumers specifically requested interactive troubleshooting tools to support self-repair.
3. Recommended a "RepairGPT" approach: We designed the technical architecture for an AI solution that generates repair guides and provides an interactive interface to help customers diagnose and fix their appliances.
4. Developed a phased roadmap: The roadmap focuses on achieving EU compliance first (accessible repair information) and then developing new commercial business models, such as subscription-based repair plans and on-demand referrals
The outcome
The proposed AI-driven service is projected to reduce avoidable in-warranty repair costs by an estimated €250K to €1M annually by offloading diagnostics to the customer-facing AI tool. Crucially, the blueprint for the solution positions the client to exceed EU compliance standards and opens new commercial avenues, such as subscription-based repair services and valuable 3rd party repair partnerships. The project successfully mapped the path to becoming a leader in sustainable, consumer-focused repair solutions.
Learn more! Need to meet new regulatory mandates while simultaneously identifying cost reduction and new revenue streams? Let's explore how AI can drive circular business models in your industry.
